• The Best Ways To Setup Your Own Landing Pages with Ease

    For many online businesses, a ready-made landing page is the best option. Some don’t have the expertise, time or staff to build their own landing pages, and most can afford to pay for landing page creation services as their sales increase. However, customization is limited, and you’re stuck paying for a landing page forever. Below(…)

  • Great Tools that Clever Internet Marketers Use The Smart Way

    If you’re serious about getting into online marketing (and if you’re reading this, you probably are), you’ll need a solid marketing strategy in place. Resolve and consistency, along with an article builder, FCS networker and instant link indexer, are key parts of a good campaign, but it can be difficult to put them into practice.(…)

The Best Ways To Setup Your Own Landing Pages with Ease

For many online businesses, a ready-made landing page is the best option. Some don’t have the expertise, time or staff to build their own landing pages, and most can afford to pay for landing page creation services as their sales increase. However, customization is limited, and you’re stuck paying for a landing page forever. Below are some compelling reasons to build landing pages with tools such as OptimizePress 2.0, as well as brief instructions on how to do it.

Design the Page

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If you take a close look at landing page services, you’ll notice that there are hundreds of choices–but all are derived from basic templates. The three most vital are listed here:

  • Lead generation pages
  • Opt-in pages
  • Signup pages

Actions take place on these pages, and as such, they should be where the bulk of your investment goes. Your landing page should include a call to action, value proposition, and visual media that gets your customers’ attention. With a little testing and the best wordpress landing page plugins, you can create a page that gets the results you want.

Write Sales Copy

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The hardest part of a landing page is writing effective sales copy. You’ll need to figure out a way to cut through the online “white noise” your customers hear, and you’ll need to build a connection strong enough to keep your customers on your page. At the minimum, your sales copy should include a headline, a description of the value you’re offering, and a list of the benefits of your offer. If you can’t offer a full description in a few words, give enough info to “hook” your readers into scrolling down the page.

Give Visitors a Few Options

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As much as everyone preaches equality these days, not all site visitors are the same. Different customers are at differing points in the buying continuum. If a potential buyer finds you while they’re in the comparison, research or awareness stages, you’ll need to give them a way to learn more about your company–and hyperlinking features to info pages is a simple way to do it. It may be useful to think of a landing page as a funnel entrance, where every option is a component that attracts researching customers and nudges them along the path to a purchase.

A readymade landing page has a place in today’s online marketplace, but they aren’t right for every business. If you wish to avoid paying every month for a page created from a common template, you can use the guidelines listed above to quickly and easily build your own.

 

Great Tools that Clever Internet Marketers Use The Smart Way

If you’re serious about getting into online marketing (and if you’re reading this, you probably are), you’ll need a solid marketing strategy in place. Resolve and consistency, along with an article builder, FCS networker and instant link indexer, are key parts of a good campaign, but it can be difficult to put them into practice. To be a serious marketer, you’ll need serious tools–and there are some that stand out for specific reasons. Below are five tools that every savvy internet marketer should use.

Hubspot

Hubspot

Hubspot isn’t so much one tool as it is a combination of tools, one of the most important being its ability to assemble and display information on customer demographics and buying patterns. With this information, you will learn what terms your customers use when searching for services and products. Hubspot walks you through every aspect of IM from the first contact to closing the sale; with lead intelligence, you’ll be able to track their interactions with your campaigns from the moment the customer provides their contact information.

Hubspot allows you to know how well each of your site’s pages attracts clients. With this information, you can focus your promotional efforts where they’ll do the most good. You’ll get an automated workflow that sends information based on actions performed by your customers–they’ll get an automated email or whitepaper delivery that keeps your business first and foremost in their minds.

HootSuite

hootsuite

Much like Google or Firefox, HootSuite is a free internet tool that’s a sort of personalized browser for social media. One of its biggest advantages is that it allows internet marketers to manage all of their social media pages at the same time, which makes it easy to create a great incoming marketing campaign. With HootSuite, you can manage profiles on different accounts, schedule posts for the future, and do it all from your favorite mobile device.

Triberr

Triberr

If you’re having trouble spreading the word about your newest products and services, call on Triberr for help. Members form groups called tribes, and are connected with other members via their Twitter usernames. When a member of a tribe puts up a blog post or a tweet, it’s automatically retweeted by the other members for greater exposure. Use Triberr’s demographics tools to examine each post’s effectiveness, and you’ll learn what elicits a response from your customers.

SlideShare

SlideShare

Using your social media presence as part of your marketing strategy is more of a science than an art–because social media has a difficult time striking a balance between business and pleasure. If Powerpoint and Facebook were to join forces, you’d get something like SlideShare, which is a social network for business owners. Use it to upload presentations and watch your online business grow. SlideShare allows you to monitor how many times your presentation has been viewed since it’s been uploaded.

MailChimp

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With MailChimp, you’ll be able to create an automated workflow like you can with Hubspot’s tool. You’ll also be able to see what your email advertising campaigns will look like to your subscribers–that way, you won’t send off a bunch of inaccurate copies. With MailChimp, you’ll be able to insert merge tags into templates to bring subscribers’ attention to your social media pages.

Online marketing can be tricky, even if you have the best traffic bot–but the tools on this list make the process easier. By finding the right tools, you can grow your online business quickly, easily and inexpensively.