For many online businesses, a ready-made landing page is the best option. Some don’t have the expertise, time or staff to build their own landing pages, and most can afford to pay for landing page creation services as their sales increase. However, customization is limited, and you’re stuck paying for a landing page forever. Below are some compelling reasons to build landing pages with tools such as OptimizePress 2.0, as well as brief instructions on how to do it.
Design the Page
If you take a close look at landing page services, you’ll notice that there are hundreds of choices–but all are derived from basic templates. The three most vital are listed here:
- Lead generation pages
- Opt-in pages
- Signup pages
Actions take place on these pages, and as such, they should be where the bulk of your investment goes. Your landing page should include a call to action, value proposition, and visual media that gets your customers’ attention. With a little testing and the best wordpress landing page plugins, you can create a page that gets the results you want.
Write Sales Copy
The hardest part of a landing page is writing effective sales copy. You’ll need to figure out a way to cut through the online “white noise” your customers hear, and you’ll need to build a connection strong enough to keep your customers on your page. At the minimum, your sales copy should include a headline, a description of the value you’re offering, and a list of the benefits of your offer. If you can’t offer a full description in a few words, give enough info to “hook” your readers into scrolling down the page.
Give Visitors a Few Options
As much as everyone preaches equality these days, not all site visitors are the same. Different customers are at differing points in the buying continuum. If a potential buyer finds you while they’re in the comparison, research or awareness stages, you’ll need to give them a way to learn more about your company–and hyperlinking features to info pages is a simple way to do it. It may be useful to think of a landing page as a funnel entrance, where every option is a component that attracts researching customers and nudges them along the path to a purchase.
A readymade landing page has a place in today’s online marketplace, but they aren’t right for every business. If you wish to avoid paying every month for a page created from a common template, you can use the guidelines listed above to quickly and easily build your own.